Neroes

introduction

Our brains can be trained just like any other muscle. This case study is about how this new “brain gym” left academia and started improving people’s mental abilities. This document is a case study for Neroes, a startup founded by Pedro Pestana and Hugo Ferreira in 2018 that provides mental ability training. The case study describes the challenges faced by Neroes in developing their EEG headset and the process they went through to design and manufacture a product that met their requirements. The document covers the background of Neroes, their reach, and goals, as well as the product requirements, problems, and solutions that were developed over the course of three months. The case study also includes quantifiable outcomes and concludes with a discussion of the impact of the project on Neroes' future and what became possible thanks to this project.

project context

Neroes is a startup with a mission to enhance global mental ability and elevate human consciousness while improving mental health. They have developed an innovative brain training platform that uses an EEG headset and software to improve cognitive abilities and emotional well-being through a gamified experience. Neroes aims to change the way we think about mental health and performance and has successfully developed a comfortable and effective EEG headset that stands out from competitors in the market. By providing individuals with the tools to improve their mental abilities and well-being, Neroes is making a positive impact on the world. The company enables mental ability training through a state-of-the-art computer game that is played using only the brain. Neroes provides a headset that reads brain waves and a software platform that responds to the state of mind of the user. The goal of the game is to drive a spaceship up, and a calm and focused state of mind is necessary to reach the next level. The training is challenging because each level is more complicated than the one before, and Neroes has adaptive algorithms that adjust each training to each person and session to maximize brain performance. The user is always playing against their best self. Through this innovative mental training, companies can improve the performance of their people while improving their well-being, increasing productivity, and talent retention. Before partnering with 3DWAYS, Neroes was a startup with a limited reach in Portugal and a goal to expand to Brazil by opening headquarters there in 2023. Although they had not yet entered the market with actual clients, they had already established a partnership with Unicorn, an electronics partner that develops and manufactures EEG sensors. The pre-seed startup Founded by Pedro Pestana and Hugo Ferreira in 2018 was valued at 6M€ as of 2023 and is now raising its Seed round.

problem
statement

Neroes uses neurofeedback technology to access specific brainwaves related to stress and anxiety with the help of an EEG scan and leveraging advanced algorithms. The platform translates the evaluated data into an intuitive visual and auditory game flow which tells the user whether a desired state of mind (the goal) is indeed being achieved. This way, using a gamified experience, the mental performance training is achieved faster and with higher engagement, allowing everyone to experience a better life and better performance. The main targets are professional athletes and the research shows that Neroes users experience 4% performance improvement, 21,7% faster decision making, 9,4% higher self-confidence, reduced injury impact, amongst many others. For this reason, and because the initial market validation has shown exceptional results, the team was ready to move on with a scalable solution. The challenge was that off-the-shelf EEG headsets (sensors that convert brain signals into electrical signals that can be measured and used to train the brain) are very hard to position on the head for a correct sensor placement, they are very uncomfortable, not visually apealling and too big. The goal was to design a device that effortlessly positions the sensors for most head sizes, that has a sports like or super hero design and that is comfortable to use during training. An electronics system was identified to be fully functional and compatible with Neroes’ software system but this product’s design and function didn’t fit the market’s needs. It was time to incorporate these components into a product that would not only outperform its competitors but create an intrinsic desire for people to use and be proud of using it.

project scope

  • Ergonomics
  • EEG headset cost
  • Intuitive sensor positioning
  • User experience

requirements

  • Portability
  • Durable and resistant
  • Minimalist design
  • High-end product
  • Futuristic design
  • Easy to clean
  • Easy to set up
  • Intuitive
  • Fast ear-bone fitting.

highlights

  • Idea to manufacturing in 3 months
  • 50 Complementary and competitor product analysed
  • 5 concepts generated
  • 20 different comfort systems tested
  • +60 3d printed parts for testing
  • 4 complete products manufactured
  • +100 files generated
  • 12 factories evaluated for manufacturing
  • Supply chain designed for plastics manufacturing, assembly and quality assurance
  • Certification support materials developed
  • Patent support materials developed

Sketches

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description
and
functioning

  • The headset has organic lines to blend with the head, designed for comfort and minimum footprint, as an enhancement to the human brain.
  • It has dampeners that ensure a strong sensor signal but with low pressure and discomfort
  • The material itself of the full headset acts as a spring that adjusts to the user’s head
  • The product is designed for disassembly, allowing for product updates and maintenance, and lower environmental impact and considering all parts are monomaterial, 100% recyclable
  • The back spring will allow the headset to be adjusted to the head and the design of the product itself automatically aligns the sensors
  • At the front a light rotation of a knob will enable the user to adjust the size of the headset for their head size in under 5 seconds
  • After taking the headset off the box, the user will turn on the device with a minimalist button on top of the headset and see the light turning yellow. By fitting the headset from the back to the front, the positioning becomes aligned, and whats needed is to turn the side sensors to touch the back of the ear. With this the user can immediately start using the game and training for mental ability enhancement

addressing requirements

The Neroes Headset was developed to meet the client's requirements for a portable, high-end, futuristic, minimalist, comfortable, and sports wearable related device. The headset is designed to be easy to set up, intuitive, easy to clean, resistant, durable, and has fast ear-bone fitting.

To meet the requirement for portability and minimalist design, the headset has organic lines to blend with the head while serving as an enhancement to the human brain. The headset has dampeners that ensure a strong sensor signal but with low pressure and discomfort. The material of the full headset acts as a spring that adjusts to the user's head. The headset has a back spring that allows the headset to be adjusted to the head, and the design automatically aligns the sensors.

To meet the requirement for a high-end and futuristic design, the headset is designed with a modern and sleek look that is relatable to sports wearables. It’s also durable, resistant, and easily cleaned and designed for disassembly, allowing for product updates and maintenance and lowering environmental impact, with all parts composed of monomaterial and 100% recyclable.

To meet the requirement for easy set-up and intuitive design, the headset has a minimalist button on top, and after taking it off the box the user can turn on the device and see the light turning yellow. By fitting the headset from the back to the front, the positioning becomes aligned, and the user can start using the game and training for mental ability enhancement immediately.

Overall, the Neroes Headset meets the client's requirements while also providing a comfortable and easy-to-use device for its users.

renders

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results and
benefits

  • The client filed for 2 patents based on our design and is hoping for at least 1 more
  • The startup got valued at +6M€
  • The startup started generating revenue with the products developed, in day 1 after delivery
  • The product generated interest in Brasil and opened a new market for Neroes

impact of
the project

Thanks to this project, Neroes became independent of high-cost solutions in the market that did not meet all their expectations, reducing costs ten times. Their market expanded since this product is much easier to use than competitors’, allowing them to train many more users at the same time and work with much bigger clients. Additionally, the product generated interest in Brazil and opened a new market for Neroes.

conclusion

What a beautiful journey so far. Not only the beautiful, functional product you see, but the growth everyone involved experienced from each other, the opportunity to present Neroes to investment partners, new key suppliers and service providers, presenting them with contests and funding opportunities and all our ecossystem perks, going to trade shows together, growing together, like it needs to be.

It is remarkable to deliver a high complexity project like this, in such just 3 months, with results that largely surpass the competitors, and that drive so much value to the startup, not only in regards of the patents developed, but also the startup valuation increase for the investors, the perceived value from Neroes Clients and the freedom to operate, that will help drive the road to global impact.

This success was possible due to the efficient communication and co-development that Neroes' team embraced and adopted, the clear feedback and requirements given, and most of all, the incredible team that worked on this project tirelessly turning every roadblock, into an opportunity, and into this unique product.

The opportunity to work on a device that aims to increase human mental abilities is for us a reminder of our purpose, of why we smile while coming to work: To empower the inventor inside each individual, to materialise their dreams, and together, make the world healthier, the planet greener, and people happier.

There are further versions in development, and the partnership is one that will last for many years, and we are sure of Neroes bright future!

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