The last toothbrush you will ever buy
FullCycle wants to integrate the concepts of circular economy and technology, providing solutions to its clients regarding one of the most challenging problems of the world: Waste Valorization. This project was brought by one of the biggest retailers in Europe, with the challenge of getting true sustainable toothbrushes in the market, not greenwashing toothrushes.
FullCycle wants to integrate the concepts of circular economy and technology, providing solutions to its clients regarding one of the most challenging problems of the world: Waste Valorization. This project was brought by one of the biggest retailers in Europe, with the challenge of getting true sustainable toothbrushes in the market, not greenwashing toothrushes.
22 million Kg of toothbrushes are going to landfills every year. Thats equivalente to more than 20.000 white whales in weight. There are a lot of solutions in the market that although look like sustainable, are the complete opposite: Bamboo toothbrushes have only 1 life and when they break, all the impact of bambu deforestation, manufacturing the toothbrush, shipping and in most cases going still to landfills, is huge. Also pig hair toothbrushes, and many other solutions are not at all reccomended by the world health organization, so the question remains: How do we solve this problem.
After an extensive competitor and market research and in co-creation with FullCycle (www.fullcycle.pt), identifying the impact of each solution in the market, two main solutions where identified and tested to solve this problem. One used a plant root with over 40 propreties such as whitening, antibacterian, etc. that doesnt need tooth paste, and the other, recycled and recycled plastics, with removable heads. Whe comparing both, although the plant based solution would have a much lower impact, the consumer education to stop using toothpaste and the dificulties with regulation and health complience in many countries, leaned the scale to the true, most effective solution. Doop. The design ws iterated and prototyped for eco-design principles, and for a premium looking design, with the aim of reshaping what the consumer perceives as recycled, from low quality, to the best design. Doop was selected as a winner of Reddot award, one of the most prestigious design awards in the world, and for the life design award in sustainable design, was featured in wired, vanity fair, and much more and got the interest from Wallmart for retail.
22 million Kg of toothbrushes are going to landfills every year. Thats equivalente to more than 20.000 white whales in weight. There are a lot of solutions in the market that although look like sustainable, are the complete opposite: Bamboo toothbrushes have only 1 life and when they break, all the impact of bambu deforestation, manufacturing the toothbrush, shipping and in most cases going still to landfills, is huge. Also pig hair toothbrushes, and many other solutions are not at all reccomended by the world health organization, so the question remains: How do we solve this problem.
After an extensive competitor and market research and in co-creation with FullCycle (www.fullcycle.pt), identifying the impact of each solution in the market, two main solutions where identified and tested to solve this problem. One used a plant root with over 40 propreties such as whitening, antibacterian, etc. that doesnt need tooth paste, and the other, recycled and recycled plastics, with removable heads. Whe comparing both, although the plant based solution would have a much lower impact, the consumer education to stop using toothpaste and the dificulties with regulation and health complience in many countries, leaned the scale to the true, most effective solution. Doop. The design ws iterated and prototyped for eco-design principles, and for a premium looking design, with the aim of reshaping what the consumer perceives as recycled, from low quality, to the best design. Doop was selected as a winner of Reddot award, one of the most prestigious design awards in the world, and for the life design award in sustainable design, was featured in wired, vanity fair, and much more and got the interest from Wallmart for retail.
